What we value

For us business is more of a creative endeavor - a way to explore what’s possible, help others, and support ourselves and our loved ones.

We have other, non-financial priorities in addition to our financial goals. We are interested in:

• being great at what we do
• creating a great place to work
• providing great service to customers
• having great relationships with our suppliers
• and finding great ways to lead our lives

We aim to have an independence of corporate bureaucracy, a small enough business to allow us to pursue our passions.

We aim to be a ‘Small Giant’, a business that choose to be Great instead of Big.